Privacy Policy
Last updated: August 12, 2025
Table of Contents
- Introduction
- Data We Collect
- How We Collect Data
- Purpose of Data Processing
- Legal Basis for Processing
- Data Sharing
- International Data Transfers
- Data Retention
- Your Privacy Rights
- Security Measures
- Cookies Policy
- Changes to This Policy
- Contact Information
Introduction
This Privacy Policy explains how Bluur.me SAS ("we", "us", "our") collects, uses, and protects your personal data when you use our platform.
We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) and other applicable laws.
Data We Collect
We may collect the following categories of personal data:
- All visitors: IP address, cookies, and device/browser information.
- Registered users: Email address.
- Purchasers of physical products: First name, last name, shipping address.
- Creators: First name, last name, government-issued ID, selfie for identity verification.
How We Collect Data
We collect personal data through:
- Account registration forms
- Purchase forms for physical or digital products
- Identity verification forms for creators
- Automatic tracking via cookies and analytics tools
Purpose of Data Processing
We process personal data for:
- Account creation and authentication
- Payment processing via trusted third-party providers
- Identity verification for age and legal compliance
- Platform analytics (via Google Analytics)
- Fraud prevention and security
- Legal compliance with content and financial regulations
Legal Basis for Processing
We process personal data under the following legal grounds:
- Contract performance: Necessary to provide services and process transactions.
- Legitimate interest: Fraud prevention, analytics, and service improvements.
- Legal obligation: Compliance with age verification laws and tax regulations.
- Consent: For optional features such as cookies or marketing communications.
Data Sharing
We share your data only with:
- Google Analytics (platform usage statistics)
- Eflow.com (payment processing)
- Law enforcement where legally required
We do not sell your personal data to third parties.
International Data Transfers
Some of our service providers may process your data outside the European Economic Area (EEA). We ensure adequate protection through:
- Standard Contractual Clauses (SCCs)
- Other GDPR-approved transfer mechanisms
Data Retention
- Account data: Retained until you request deletion or 5 years after inactivity.
- Transaction data: Retained for 10 years to comply with accounting and tax laws.
- Verification data: Retained for as long as legally required for compliance purposes.
Your Privacy Rights
Under GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Erase your data ("right to be forgotten")
- Restrict processing of your data
- Object to certain processing activities
- Data portability (receive your data in a machine-readable format)
To exercise your rights, contact: contact@bluur.me
Security Measures
We take appropriate technical and organizational measures to protect your personal data, including:
- Encrypted data transmission (HTTPS)
- Secure password hashing
- Access controls and monitoring
- Regular security audits
Cookies Policy
For more details on how we use cookies, please read our Cookies Policy.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our data practices. Significant updates will be communicated via email or in-platform notifications.
Contact Information
Bluur.me SAS 60 rue François 1er, 75008 Paris, France Email: contact@bluur.me
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